Balenciaga's Newest Campaign Star Is Justin Bieber

Balenciaga's Newest Campaign Star Is Justin Bieber

                          Photo: Courtesy of Balenciaga 

Remember Justin Bieber's vacation to Paris a little over a month ago? Those romantic dinners with Hailey Bieber, his wife? Shaking hands with President Emanuelle Macron and his wife Brigitte Macron, for example? It turns out his trips were more than just shoveling croissants in the City of Lights. Bieber is the face of Balenciaga's newest campaign, which was unveiled on the Maison's Instagram today. Bieber appears in front of a basic garage in front of American art photographer Katy Grannan, wearing a leather jacket, a white T-shirt, trousers pulled up to his tummy, and clunky dad sneakers—all of which serve to convert the Biebs into a roughed-up figure, scorching girl in the French style What about a dash of vintage Balenciaga sass? The label's iconic motorbike bag was on his arm.

Isabelle Huppert was also a part of the campaign, which wasn't entirely unexpected. The French actress wore a Balenciaga gown to the premiere of Everything Went Fine at the Cannes Film Festival. Among the flow of the red carpet, Huppert cut a slithery, beautiful figure in a simple black dress coupled with Balenciaga's satin cuissardes—the moment appeared to confirm Huppert's status as a Balenciaga lover.

Isabelle Huppert in Balenciaga at Cannes. 

Photo: Courtesy of Getty Images

Photo: Courtesy of Balenciaga

Bieber and Huppert's appearances in the Balenciaga ad are a fantastic pairing that exemplifies the House's great sense of humor. After all, when Bieber and Huppert are thrown together, they sound strange. However, opposites attract in the instance of Demna Gvasalia's Balenciaga. There's no denying that Bieber has a crazy draw over everything he touches, even buying clothing that is symbolic of Gen-Z and millennials' voracious consumption of all-things new and "on-trend." In this ad, Bieber's affluent taste-conscious hypebeast style contrasts delightfully with the refined Huppert, In all of her magnificent attractiveness and sky-high cheekbones, she epitomizes Balenciaga's traditional French rules. What is the common denominator? At the end of the day, the two are dressed in the same brand. Only Balenciaga could pull off such an odd yet perfect combination made in luxurious heaven.